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Full Color Process Promotional Items for Detailed Logos

There are several different types of decoration methods for promotional products. These range depending on both the type of product and the style of the brand’s logo. Full color process, also commonly referred to as four color process, utilizes four ink colors to create a wide range of colors. This is different from screen printing which only prints one color at a time and can be limiting if a logo contains shading or gradients.   A common issue that can occasionally plague a brand is a logo with too many colors or too much detail. It is often said that your greatest strength can be your greatest weakness. When graphic designers and … Continue reading

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