In 1993, after serving with the United States Army in Operation Desert Shield and Desert Storm, Eric Keltner started a business aimed at assisting companies of all sizes with promotional and incentive needs.

From the very beginning, Eric realized the need for company stores and fulfillment. Just 7 months after opening, the first company store was launched. Printed catalogs for that store were distributed to the employees of a large paper products manufacturer. Orders were placed via phone, fax, or US mail.

Keltner has grown substantially over the years. In 1999, Keltner built and moved into a prime location on West Carmel Drive featuring 20,000 square feet of state of the art offices and warehouse space. Additional employees have been added to the team over the years to continue to perform at the highest of level. In 2010, Keltner added a third vertical by becoming a distributor for Grainger products, working primarily with Government contractors.