Full Color Process Promotional Items for Detailed Logos

There are several different types of decoration methods for promotional products. These range depending on both the type of product and the style of the brand’s logo. Full color process, also commonly referred to as four color process, utilizes four ink colors to create a wide range of colors. This is different from screen printing which only prints one color at a time and can be limiting if a logo contains shading or gradients.


A common issue that can occasionally plague a brand is a logo with too many colors or too much detail. It is often said that your greatest strength can be your greatest weakness. When graphic designers and marketing teams are brainstorming and considering new logos they tend to often forget just how many places that logo will be implemented. The face of your brand appears on letterhead, e-mail signatures, banners, pens, business cards, webpages, and more. What people fail to realize is that although a logo looks gorgeous on a computer screen, it can be either difficult or expensive to imprint on promotional products.


However, just because your logo contains the colors of the rainbow (Google) instead of a simple logo with one (Target) does not mean your brand is doomed. It just takes a little more consideration when choosing promotional products. Here we have compiled a small sampling of products we can imprint using the full color process technique.

Full Color Process Chipboard Cover Notebook

4-Color Process Chipboard Cover Notebook


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3 New Tech Items to Increase Brand Awareness

Last year the top performing promotional products category was, without a doubt, technology items. Actually, we continually witness this year after year. Technology accessories are the type of products that transcend all demographics and industries. A C-Level executive benefits from using a power bank to charge her iPhone 6 Plus while waiting to board a flight just as much as the student who needs to keep his tablet charged throughout a lecture in order to take notes.


Clearly mobile devices and other personal electronics are critical necessities in our everyday lives. This is why consumers are not only drawn to these items, but the products fill a legitimate need in their day-to-day activities. Companies looking to increase the return on investment for their next marketing campaign or event should seriously consider the following technology items:

mobile charger

Mobile Charger with MFI Certified Lighting Tip

Emergency mobile chargers (or power banks as some refer to them) are available in all sorts of various designs, sizes, and capacities. Although these are now considered a classic staple, this particular model is one of the newest in the industry. It is ultra thin with a cable that has both an integrated micro USB and the MFI Certified Lighting tip for Apple devices. This means if you forget your charging cord itself, your power bank will still be useful. Also, MFI certification is critical because this means that it is actually certified by Apple and you do not run the risk of harming either your valuable electronic devices or yourself with poorly knocked-off mobile accessories.

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Redesigned Website

Thanks to our friends at Halogen Designs, we have a newly redesigned website to help assist our current and potential customers navigate the many solutions and services we provide. Periodically, we plan to blog about updates at our company and trending topics within the various industries we support. We look forward to interacting with you not only just on this platform but also on our other social media outlets. It is with great pleasure that we continually move forward with our faithful customer throughout the quickly changing landscapes of internet commerce and communications.

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